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The UGC at Home Method: your own counter, in the videos brands run as ads
The UGC at Home Method

Picture your kitchen counter in a brand's ad, filmed by you while the house is quiet.

When the house goes quiet, your phone and the jar by the sink are the whole set. Brands pay for short videos like that and run them as their own ads, so you need no followers. They pay for videos that look like their buyer, so you start with what you already use and write to brands whose customer you already are.

Up nextWinter New YearDec – Jan
Spring Mother's DayFeb – May
Summer Back-to-schoolJun – Aug
Fall Black FridaySep – Nov

A new guide, so no reviews yet

Results vary. Earnings disclaimer

$29

$29 for the guide and four bonuses.

Start the plan for $29 →
The guide (7 modules)$29
+ The 14-Day Portfolio & Pitch PlanFREE
+ The Home Studio ShortcutFREE
+ The Creator Portfolio KitFREE
+ The Year-Round Brief CalendarFREE

You pay $29

  • 45-day money-back guarantee · see the conditions
  • Every file is a PDF you keep
  • Written for moms, women with a job, and women 55+
A woman in her sixties films a jar of face cream on her kitchen counter, her phone propped on a stack of books by the window

A new guide, so no reviews yet

Results vary. Earnings disclaimer

7Modules
12Formats
14Day plan
16 Scripts
Who pays for this

Brands pay to show their own customer, and some briefs spell out who she is

Menopause-relief, socks, cooking, wellness and holiday gift brands post briefs online, often describing the woman they want. Your state matters only for taxes and setup.

"Looking for US Women 55+ for Paid UGC Cooking Content." (UGC is the trade's word for these customer-style videos.) That opened a cooking brief this year. A holiday gift campaign asked for mom, wife and family creators. Briefs like these are a small share.
55+ Cooking brief
50+ Socks brand, swollen legs
30–55 Mom & family holiday brief
Brands cast early

New Year ads get cast while the Thanksgiving leftovers are still in the fridge.

Black Friday 2026 is November 27, and its casting is over. The one brief we found asking for moms went up in October and wanted a portfolio. Billo tells brands to order Black Friday videos at least four to six weeks ahead. Last year one New Year casting call went up in mid-November.

Jan1Friday
New Year's Day is Friday, January 1, 2027.By that lead, New Year casting runs late November into the first days of December.
This weekRead five real briefs, pick where to start, film your first sample.
By early DecemberTwo more samples if the days allow, your portfolio page, your first pitch written.
Next fallNext Black Friday, with a year of samples behind you.

$29 for the guide.

Start this week and the 14-day plan ends before that window opens.

Start the plan for $29 →

45-day money-back guarantee (after Module 1)

Anna Kelly, founder of The UGC at Home Method

Who's behind it

Anna Kelly founded The UGC at Home Method.

[Waiting on Anna: Anna's first paid job: who, how much, what it cost Anna, how it felt]

[Waiting on Anna: what people already praised Anna for, who said it, in what words] · · · · · · · · · · · · · · · · · · · · · · · · · · ·

[Waiting on Anna: Anna's records: what Anna has earned, over what period] · · · · · · · · · · · · · · · · · ·

The guide holds a 14-day plan, 12 video formats, a rate calculator and 16 messages to brands, written for a woman who has never filmed a product and is starting at her own counter.

Made for your kitchen and your phone

Your counter is the set, your phone the camera.

Holiday windows

Brands cast ahead of each holiday, New Year first.

⏰

One real day

[Waiting on Anna: one real day and how long one video takes] · · · · · · ·

The math, as an example

A holiday brief this October paid $100–$150 a video package, though it wanted a portfolio first, which is what the plan builds; at $100, one video would cover the guide's $69.98 gear set. Plenty of work pays less: a skincare brief paid $25 a video, and one app network pays $20-30 a post, a different kind of work posted on your own account.

Start for $29

$29 for the guide. $0 for the starting set, your phone on books by your best window. That $69.98 set can wait. A paying brand sends the product, and your rule is terms in writing before you film, so you're in for $29, gear optional. At checkout you'll see three optional add-ons: a Lookbook of 48 storyboards, $34; a Workbook for after a first paid deal, $67; a Client Pack for a repeat client, $47. Skip all three if you like.

Start the plan for $29 →

45-day money-back guarantee (after Module 1)

All year

Brands brief in every season

Every season brings its own briefs, and your counter changes with the calendar. Start with the one in front of you. New Year campaigns get cast ahead of January 1, 2027.

Winter
Dec – Jan
  • New Year
  • Fresh starts
  • First-quarter launches
January 1, 2027
Key date
Spring
Feb – May
  • Valentine's
  • Mother's Day
  • Spring refresh
May 9, 2027
Thinnest window
Summer
Jun – Aug
  • Summer break
  • Back-to-school
  • Garden
No fixed date
Thin season
Fall
Sep – Nov
  • Holiday gifts
  • Thanksgiving
  • Black Friday
Late November
Biggest window

Posted briefs + your own pitches

Some weeks you answer a posted brief. Others you write to the brand behind the stain spray under your sink.

A woman in her sixties holds a pan up to a phone on a small tripod beside her stove
The brief sets it
Posted briefs
The brand writes down what it wants and who it wants. You answer it point by point.
  • Cooking brand: US women 55+
  • Menopause brand: women 40+
  • Holiday gifts: women 30–55
  • Grandparent roles: 65+
Hands set a lunchbox and a bottle of stain spray on a laminate counter beside a phone on a stack of books
Your rate card
Your own pitch
You pitch brands whose customer you are, with a sample filmed at your counter for the buyer you are.
  • The stain spray
  • The lunchbox
  • The skincare by the sink
  • The coffee you swear by

The guide shows how to price, film and pitch for each.

Start today

Everything you need to film something that's yours and put it in front of the brand you already buy from.

The UGC at Home Method Starter Kit: the guide, plus four free bonuses.

What you get:
  • 12 video formats with exact shots, seconds and a script for each, face or hands only
  • A 3-step rate calculator for a base rate you can explain
  • 16 copy-paste messages to brands in the Brand Message Library, ready to fill in
  • The 90-day launch calendar in six blocks: what to do, and when
Your order · 4 bonuses free
The guide (7 modules)$29
+ The 14-Day Portfolio & Pitch PlanFREE

Module 1 of the guide, printed on its own, day by day

+ The Home Studio ShortcutFREE

40 verified links · 3 gear sets, priced and dated

+ The Creator Portfolio KitFREE

24 designs for a free Canva account, being finished now

+ The Year-Round Brief CalendarFREE

4 season playbooks · 12 monthly calendars · 12 seasonal pitch openers

You pay $29

$29
  • 45-day money-back guarantee · see the conditions
  • One payment, no subscription, every file a PDF you keep

The 14-day plan ends with a video that's yours

Module 1 is the plan, one small task a day you choose, in three phases.

Days 1–3
Check
Read real briefs and pick where to start

Read five real briefs. Score six kinds of brands against your own life, and test filming your face or just your hands.

Days 4–10
Film
Film the first video in your Kitchen-Counter Portfolio

Pick a product you use, for the buyer you are, and film one short video at your own counter. Edit it on your phone and check it against the honest-claims rules. Add two more if you can, then make your portfolio page.

Days 11–14
Pitch
Write your first Mirror Pitch

Your first pitch is one message to the maker of something already on your counter, written as its customer, because brands want videos from people like their buyers. Or answer a posted brief that fits. Then the nine steps from a yes to getting paid.

On the plan's last day your sample video plays from a page with your name on it, and your first pitch waits in your drafts for you to send.

Day 1 starts with five real briefs.

The whole guide, module by module

7 modules, 44 lessons and the Brand Message Library, from the first real brief you read at your counter tonight to the lesson on raising your rate.

"I'm no good on camera, and editing scares me." The guide takes it shot by shot, on your own phone.

Each of the 12 video formats comes with its shot list, the seconds for every shot, a script to fill in, and what to say and never say. Then you follow the same five steps every time. Four of the formats never show your face.

  1. Step 1, Set: a cleared counter with one product, label turned to the camera, against a plain wall1. Set
  2. Step 2, Light: the same setup moved beside a window, daylight on the product2. Light
  3. Step 3, Frame: the phone upright on a small tripod, the framing grid on its screen3. Frame
  4. Step 4, Film: the phone's record screen with recording on4. Film
  5. Step 5, Check: a clip playing back on the phone in a hand5. Check

From the 5-step shoot in Module 4.

A handwritten rate card and a calculator beside a phone on a dining table
2

The Rate Formula

3 lessons · rate calculator included

Price one video so you can explain the number: a base rate, then add-ons for anything past one edited video.

  • The 3-step rate calculator
  • Three packages ready to quote
  • Your one-page rate card
  • Rate research against real briefs and published rate guides
→

You'll know what to charge on top for paid usage, raw footage and a rush job.

A woman in reading glasses reads an email on her phone at the counter, a coffee mug beside herAnswers
2A

Replies & Channels

3 lessons · 8 brand replies · 4 channels

What to say when a brand writes back, or doesn't, and how brands find creators in the first place.

  • "Would you do it for free product?"
  • "Can you send a free test video first?"
  • The four channels, and which one suits your week
  • Followers, your own social, a website: what you need and what you don't
→

You'll have a next message ready, even for silence.

A small tripod, a clip-on mic and a ring light laid out on a wooden table
3

Gear, Contracts & Getting Paid

6 lessons · a one-page agreement to check with a lawyer

The gear you need, starting with the phone you own. Then what a contract lets a brand do with your face and voice, and how the money reaches you.

  • Usage rights and whitelisting in plain words
  • What you can honestly say on camera
  • The deposit-first rule, and a tracker for what's owed
  • The 7 scams, and an 8-question check for every reply
→

Terms in writing before you film, free "test" videos turned down, and scams spotted before they cost you.

Hands hold a plain jar up to a phone on a small tripod, a window behind the phone
4

Film & Edit

8 lessons · 12 formats · 10 hook patterns

Every format with its exact shots, seconds and script, filmed with your face or with only your hands.

  • The 5-step shoot, in your own kitchen
  • On camera when you hate being on camera
  • Editing on your phone, step by step
  • Three hooks on one video, and the hooks that break ad rules
→

Four formats never show your face, and the edit happens on the phone you already carry.

A folder of receipts and a pen beside a laptop with a blank screen on a dining table
5

Business, Taxes & Benefits

4 lessons · set up free to start

The few setup choices that matter and the ones that can wait, taxes at 1099 level, and what extra earnings mean if you get Social Security, SSI or SSDI.

  • Your simple business setup
  • Taxes at 1099 level, in plain words
  • Social Security, SSI, SSDI and your earnings
  • Privacy at home, and kids kept off camera
→

You'll know what to keep, what to set aside and when to call a tax professional, before your first invoice goes out.

A paper wall calendar with weeks circled in pen, pinned beside a fridge
6

Pitch & Grow

9 lessons · 90-day launch calendar

The 90-day calendar in six blocks, a weekly pitch block sized to your hours, and what to change after 25 pitches with no yes. Then delivery, repeat work and raising your rate.

  • The 90-day launch calendar
  • Your weekly pitch block
  • 25 pitches and no yes: what to change
  • AI, saturation and what brings brands back
→

Pitch New Year projects in November instead of starting from scratch in January.

A sticky note with a handwritten opening line stuck beside a phone on a counter
+

The Brand Message Library Included

16 copy-paste messages

Word-for-word messages to brands, each with when to use it, the brackets to fill, what to change and the one thing never to say.

  • The Direct Pitch Email
  • The Free-Test Decline
  • The Before-I-Film Note
  • The Rate-Rise Notice
→

Fill the brackets, and send it when you're ready.

Start the plan for $29 →

All 7 modules and four bonuses for $29 total.

The UGC at Home Method Starter Kit

The guide + 4 free bonuses

What's inside:
  • 7 modules + the Brand Message Library from your first brief to raising your rate
  • 12 video formats with shots, seconds and scripts
  • A 3-step rate calculator
  • The deposit-first rule: terms in writing before you film
  • 16 copy-paste messages to brands
  • The 90-day launch calendar, in six blocks
Your order · 4 bonuses free
The guide (7 modules)$29
+ The 14-Day Portfolio & Pitch PlanFREE

Module 1 of the guide, printed on its own, day by day

+ The Home Studio ShortcutFREE

40 verified links · 3 gear sets, priced and dated

+ The Creator Portfolio KitFREE

24 designs for a free Canva account, being finished now

+ The Year-Round Brief CalendarFREE

4 season playbooks · 12 monthly calendars · 12 seasonal pitch openers

You pay $29

$29

New Year campaigns are cast ahead of Friday, January 1, 2027

45-day money-back guaranteeFinish Module 1, the 14-day plan. If your Done record shows your lane, your Yes/No rules, one finished sample video, a portfolio page that shows it, and one pitch written, and the guide isn't for you, email us within 45 days of purchase for a full refund. You never have to send a pitch, get a reply or land a deal. Refund policy
Yours to keepEvery part is a PDF you keep.

Secure checkout · No subscription

Take the windows at your own pace
New Year
January 1, 2027
+ Mother's Day
May 9, 2027
+ Black Friday
Late November

These are holiday dates. Results vary. See the earnings disclaimer

Before you start

About editing, price, money, time and age.

Yes. Each of the 12 formats comes with its shot list, the seconds for every shot and a script to fill in. Module 4 walks you through the 5-step shoot and the edit on the phone you already own. Four formats never show your face.

It's $29, paid once, and no date is set for any change. There's no countdown and no spots counter, because no deadline exists.

The holidays are the busiest stretch, though brands brief all year: New Year fresh starts, Mother's Day, summer, the holiday gift rush. The Year-Round Brief Calendar shows which is which, starting from whatever month you're in.

Nobody can honestly tell you. Some briefs pay well. Plenty pay little, some pay only in free product, and pitching means a lot of emails nobody answers. Plenty of people who buy a course like this never get a paid video. The example card above shows the math on one video, with the low pay printed beside it. Your time is the real cost. Results vary. See our earnings disclaimer.

You don't invent anything. Every format comes with its shots and a script to fill in. If you'd rather keep your face out of it, four formats use only your hands and voice, and Lesson 4.3 shows what that choice costs you in briefs.

$29 for the guide. For filming, the phone you already own. Gear can wait; the Home Studio Shortcut prices it when you're ready.

You never recruit anyone and you never buy stock. You pay $29 for the guide. At checkout you'll see three optional add-ons: a Lookbook of 48 storyboards, $34; a Workbook for after your first paid deal, $67; a Client Pack for a repeat client, $47. You can skip all three. The work is short videos for brands, paid by the brand when one says yes. Lesson 3.6 covers the 7 common scams, including the "brand" selling coaching.

No, and be wary of anyone who says they will. You find them, and the guide shows you how. You start with brands already in your cupboard, then answer posted briefs that ask for someone like you, then learn how marketplaces and agencies work. We don't place you or hand you a list.

No. A brand runs your video from its own account, so your follower count isn't what it's paying for. A Google Doc shared by link works as your portfolio page, and Lesson 2A.3 says when a free Canva website is worth the trouble.

The plan gives you one small task a day, on days you choose: a nap, an evening after work or a free morning. On Day 3 you map the hours of your own week that can go to this. How long one video takes you, we won't guess.

Some briefs ask for older women in so many words, and most ask for someone younger or don't say. The guide starts you on brands whose customer looks like you. If you're under full retirement age and drawing Social Security, earnings can reduce your benefits. The guide shows the limits.

Some do, and plenty don't. Brands pay for videos that look like the person who buys, so your first samples start with products you already use, filmed for the buyer you are. Whether it gets a beginner picked more often, nobody has measured. It's how the guide starts you, with products you can talk about honestly.

45-day money-back guarantee: finish Module 1, the 14-day plan. If your Done record shows your lane, your Yes/No rules, one finished sample video, a portfolio page that shows it, and one pitch written, and the guide isn't for you, email us within 45 days of purchase for a full refund. You never have to send a pitch, get a reply or land a deal. See our refund policy.

Make something that's yours before the next brief goes up.

When the house goes quiet, turn the jar by the sink toward the window and prop your phone on a stack of books. What you film there is yours, on a page with your name on it, and the brand you already buy from can see its own customer in it.

$29 for the guide.
New Year's Day is Friday, January 1, 2027

Start the plan for $29 →

45-day money-back guarantee (after Module 1) · Keep every file